Roll and Skills: I designed a visual identity that presented an unconventional movie theatre experience offered by the Art House, a theatrical experience for those open to new ideas and where the audience is free to express and explore unique experiences. To connect to a modern style, a sans serif geometric font lays the foundation. To connect with an artistic feel, typography mimics hand drawn lines associated with cubism art. Using shape and colour to create an association between film and art, a cubism take on the look and feel of a traditional film projector, maintaining a familiar graphic while drawing in colours, shapes, and lines with an association to famous unconventional art. The primary colour palette, accented with black and white directly relates to abstract and cubism art pieces, linking the graphic and art form.